by webapps | Mar 23, 2014 | Dayton Daily News, Marketing and Promotion, Presentations, Revenue, Uncategorized
Newspaper of Origin: Dayton Daily News Description: Jump-start February revenue with discounted rates and contest for sellers centered around Super Bowl weekend with goal of growing revenue YOY (same weekend) Results: Revenue was up 22% YOY and helped us hit February...
by webapps | Mar 23, 2014 | Advertiser Good Will, Best Online Initiative to Grow New Business, Dayton Daily News, Digital Services, Presentations, Revenue, Uncategorized
Newspaper of Origin: Dayton Daily News Description: Partnered with hospital to provide unique native content to relevant audience delivered one day per week for 24 hours linked from homepage rotator  Results: Deeper relationship with client, quality content,...
by webapps | Mar 23, 2014 | Best Idea to Grow New Business, Competitive Conversions, Dayton Daily News, Digital Services, Employee Goodwill, Presentations, Uncategorized
Newspaper of Origin: Dayton Daily News Description: A 9-week digital training class took 13 sellers through prospecting, the CNA, product knowledge, integrating digital w/print, setting expectations with customer, discussing results, internal processes for ordering...
by Leslie Kahana | Mar 23, 2014 | Chattanooga Times Free Press, Community Goodwill, Employee Goodwill, Internal, Presentations, Uncategorized
Newspaper of Origin: Chattanooga Times Free Press Description: Description: Surveyed reps for training needs (not product training) then put together comprehensive weeks long training program conducted by advertising management team. Sessions are short, interactive,...
by Leslie Kahana | Mar 23, 2014 | Chattanooga Times Free Press, Events, Presentations, Revenue, Revenue Generation, Uncategorized
Newspaper of Origin: Chattanooga Times Free Press Description: Description: Created a shopping event at the convention center two weeks before Thanksgiving to allow local business to get a jump on black Friday shopping. Business Category Targeted: RetailResults:...
by Leslie Kahana | Mar 23, 2014 | Chattanooga Times Free Press, Presentations, Revenue, Revenue Generation, Uncategorized
Newspaper of Origin: Chattanooga Times Free Press Description: Description: Annual reader awards banquet and section hit 5 year anniversary. Created a special 5 year winner package (special seats at event, special logo, larger plaque) at a substantial premium...
