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Super Weekend Special

by webapps | Mar 23, 2014 | Dayton Daily News, Marketing and Promotion, Presentations, Revenue, Uncategorized

Newspaper of Origin: Dayton Daily News Description: Jump-start February revenue with discounted rates and contest for sellers centered around Super Bowl weekend with goal of growing revenue YOY (same weekend) Results: Revenue was up 22% YOY and helped us hit February...

Native Content “ a Win-Win

by webapps | Mar 23, 2014 | Advertiser Good Will, Best Online Initiative to Grow New Business, Dayton Daily News, Digital Services, Presentations, Revenue, Uncategorized

Newspaper of Origin: Dayton Daily News Description: Partnered with hospital to provide unique native content to relevant audience delivered one day per week for 24 hours linked from homepage rotator   Results: Deeper relationship with client, quality content,...

On-boarding Digital Training

by webapps | Mar 23, 2014 | Best Idea to Grow New Business, Competitive Conversions, Dayton Daily News, Digital Services, Employee Goodwill, Presentations, Uncategorized

Newspaper of Origin: Dayton Daily News Description: A 9-week digital training class took 13 sellers through prospecting, the CNA, product knowledge, integrating digital w/print, setting expectations with customer, discussing results, internal processes for ordering...
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