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Rebranding & unifying multiple newspapers

by webapps | Mar 19, 2015 | Internal, Marketing, Marketing and Promotion, NW Arkansas Democrat-Gazette, Presentations, Uncategorized

Newspaper of Origin: Northwest Arkansas Newspapers Description: In an effort to focus a complicated brand, reduce costs from multiple newspaper titles and re-energize the newspaper presence, we carried out a series of promotional efforts that included an array...

Another Take on Reader's Poll Contests

by webapps | Sep 18, 2014 | Events, Marketing, Marketing and Promotion, NW Arkansas Democrat-Gazette, Presentations, Print, Uncategorized

Newspaper of Origin: Northwest Arkansas Newspapers Description: Divided Best of the Best Contest into two voting rounds, selling in-paper advertising for each. Pushed social media posts, delivered advertiser marketing pieces and more to engage and increase. Culminates...

12 Days of Christmas

by webapps | Sep 18, 2014 | Best Idea, Internal, Marketing, NW Arkansas Democrat-Gazette, Presentations, Print, Uncategorized

Newspaper of Origin: Northwest Arkansas Newspapers Description: Pre-packaged Christmas bundles for advertisers to utilize a well rounded package that offered various holiday themed special sections, front page notes, ROP frequency, post it notes, digital and inserts....

The Power of Newspaper Readership 2

by Kelly Till | Sep 18, 2014 | Marketing, Marketing and Promotion, Presentations, Uncategorized, Virginian Pilot

Newspaper of Origin: Virginian Pilot Description: The Power of Newspaper Readership with 2nd Ad Results: } Judging Category: Marketing and Promotion Contact Info: Kelly Till • (757)406-5601 • kelly.till@pilotonline.com Presentation Download: Click to...

Celebrating Savannah Video

by Tony Bernados | Sep 18, 2014 | Internal, Marketing, Marketing and Promotion, Presentations, Savannah Morning News, Uncategorized

Newspaper of Origin: Savannah Morning News Description: Branding Video created for all product offerings Results: } Judging Category: Marketing and Promotion Contact Info: Tony Bernados • (912)652-0243 • tony.bernados@savannahnow.com Presentation Download: Click to...

Northwest Arkansas' Largest Yard Sale

by webapps | Sep 18, 2014 | Events, Marketing, Marketing and Promotion, NW Arkansas Democrat-Gazette, Presentations, Uncategorized

Newspaper of Origin: Northwest Arkansas Newspapers Description: Description: Utilized Classifieds and Retail buyers to bring together general public and business based “yard sale” at the fairgrounds. Included antiques, flea market, small business retailers, plus...

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