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Rebranding & unifying multiple newspapers

by webapps | Mar 19, 2015 | Internal, Marketing, Marketing and Promotion, NW Arkansas Democrat-Gazette, Presentations, Uncategorized

Newspaper of Origin: Northwest Arkansas Newspapers Description: In an effort to focus a complicated brand, reduce costs from multiple newspaper titles and re-energize the newspaper presence, we carried out a series of promotional efforts that included an array...

12 Days of Christmas

by webapps | Sep 18, 2014 | Best Idea, Internal, Marketing, NW Arkansas Democrat-Gazette, Presentations, Print, Uncategorized

Newspaper of Origin: Northwest Arkansas Newspapers Description: Pre-packaged Christmas bundles for advertisers to utilize a well rounded package that offered various holiday themed special sections, front page notes, ROP frequency, post it notes, digital and inserts....

Celebrating Savannah Video

by Tony Bernados | Sep 18, 2014 | Internal, Marketing, Marketing and Promotion, Presentations, Savannah Morning News, Uncategorized

Newspaper of Origin: Savannah Morning News Description: Branding Video created for all product offerings Results: } Judging Category: Marketing and Promotion Contact Info: Tony Bernados • (912)652-0243 • tony.bernados@savannahnow.com Presentation Download: Click to...

Department Blog

by Tony Bernados | Sep 18, 2014 | Internal, Organizational Development, Presentations, Savannah Morning News, Uncategorized

Newspaper of Origin: Savannah Morning News Description: A private blog to share sales, ideas, encouragement and customer leads. The entire staff contributes with content, comments and photos from events, initiatives and sales. Results: } Judging Category:...

Alabama Media Group Sales Model

by Natalie Pruitt | Mar 23, 2014 | Alabama Media Group, Digital Services, Employee Goodwill, Internal, Presentations, Revenue, Revenue Generation, Uncategorized

Newspaper of Origin: Alabama Media Group Description: The changing nature of how readers consume news necessitates a new vision of the sales model that is client focused, delivered by a strategically-thinking sales force that works collaboratively Client centric,...

Training Needs

by Leslie Kahana | Mar 23, 2014 | Chattanooga Times Free Press, Community Goodwill, Employee Goodwill, Internal, Presentations, Uncategorized

Newspaper of Origin: Chattanooga Times Free Press Description: Description: Surveyed reps for training needs (not product training) then put together comprehensive weeks long training program conducted by advertising management team. Sessions are short, interactive,...

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